At The Powerplant, we fuse the raw energy of the line trade with the natural beauty of our Santa Cruz roots. Drawing inspiration from the interconnected flow of power and nature, our linework-inspired clothing reflects the strength and vitality that come from both the electrical grid and the lush, thriving landscape around us. We’re not just creating designs — we’re building a community that honors the power we work with and the right-of-ways that we work on. With every piece, we blend industrial precision with organic elegance, fueling both personal expression and collective strength. Together, we power the movement.